sales funnels are not dead
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Is the sales funnel a wildly inaccurate, dying concept when it comes to our customer’s journey today?

Is the sales funnel a wildly inaccurate, dying concept when it comes to our customer’s journey today?

After this, here’s a complete funnel tutorial, end to end!

Learn why a four-stage Marketing Lifecycle approach that revolves around your customer and building your brand on powerful content marketing could be 10x more effective in your marketing than the sales funnel concept (coined as far back as 1924!).

Read, watch, and comment with your thoughts.

SUBSCRIBE: https://youtube.com/juliamccoy

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LINKS TO RESOURCES MENTIONED

Recap of today’s video with links, sources, & content at each of the four Lifecycle points:
https://expresswriters.com/sales-funnel-death-video

Learn more about Bond Salesmanship, written by William W. Townsend in 1924, https://en.wikipedia.org/wiki/Purchase_funnel

Read Ardath Albee’s “B2B Tech Marketers Make the Shift From Funnels to Lifecycles”
https://blog.marketo.com/2018/04/b2b-tech-marketers-make-the-shift-from-funnels-to-lifecycles.html

New research on social media (including 99% of millennials saying ads don’t impact their buying decision), Social Media Usage Statistics for 2019 Reveal Surprising Shifts https://www.convinceandconvert.com/social-media-research/social-media-usage-statistics/

My original Write Blog post on the death of the sales funnel, https://expresswriters.com/marketing-lifecycle-vs-sales-funnel-content-marketing-trends/

The Marketing Lifecycle on Content Marketing Institute, https://contentmarketinginstitute.com/2019/01/favor-lifecycle-marketing/

The Marketing Lifecycle on MarTech Advisor, https://www.martechadvisor.com/articles/sales-enablement/why-2019-marketing-will-be-about-lifecycles-not-sales-funnels/

The Marketing Lifecycle on MarketingProfs, https://www.marketingprofs.com/articles/2019/41168/forget-the-funnel-join-the-buyers-journey-with-lifecycle-marketing-instead

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FREE MASTERCLASS
My free 60-minute masterclass video on content strategy: https://contentstrategycourse.com/masterclass/

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GET MY NEW BOOK, Woman Rising, A True Story:
womanrisingproject.org

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ABOUT ME/BOOKS/SOCIAL

📋I’m a self-taught, growth-focused content marketer and creator who is also a serial entrepreneur. I run https://contenthacker.com, I’m also the founder of Express Writers, a team of elite content creators. https://expresswriters.com

✍🏼I write at The Write Blog. https://expresswriters.com/write-blog/

📚 I’m a published author of THREE books; “Woman Rising: A True Story,” “So You Think You Can Write?”, and “Practical Content Strategy & Marketing.” Follow me on Amazon. (My fourth book is in the works!) https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW

🎓I teach The Content Strategy & Marketing Course: https://contentstrategycourse.com/
🎓I teach The Expert SEO Content Writer Course: https://seowritingcourse.com/

#deathofthesalesfunnel #marketinglifecycle #JuliaMcCoy

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