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Email Marketing Funnels

Despite the rise of social media, the proliferation of marketing “channels,” and the explosion of all things content, email marketing remains the single most-profitable way to reach your audience.

Of course, that doesn’t mean it’s easy. Far from it.

Many entrepreneurs and businesses fail to see the true potential of their email marketing programs for a variety of overlapping challenges. Chief among them: lack of data, poor coordination, and struggles with technology.

If any of the above resonates with you, not only are you not alone — you’re also in the right place. Throughout this guide, we’re going to explore how connecting a handful of missing strategies to your marketing funnel can help you …

But first, a few words about definitions.

What Is Email Marketing?

Email marketing is a digital marketing strategy used to send relevant and targeted messages to prospects and customers. Done right, it turns visitors into subscribers, subscribers into leads, and leads into buyers.

Done extremely well, email marketing turns your buyers into loyal, lifetime-value-generating customers.

From a benefits perspective, email marketing is …

What Is an Email Marketing Funnel?

This special funnel is a holistic approach email built on (1) onsite opt-ins and (2) a series of campaigns — all with the goal of moving subscribers naturally and systematically through each stage of your sales funnel.

Typically, marketing funnels are structured around a sequence known as AIDA: awareness, interest, desire, and action.

Although we’ll explore top-of-funnel tactics — like how to build your list — email marketing is essentially a funnel within a funnel with its primary emphasis on “desire” (D) and “action” (A).

In fact, we can outline the process itself with three movements:

But, even a crystal clear definition and understanding the benefits still leaves a few questions unanswered. Namely, what’s the difference between an email marketing funnel and …

Email Marketing versus Email Marketing Funnels

Email marketing describes a broad digital tactic that involves using emails to market a product or service. It’s possible to use email marketing only as a tool to send bulk emails, deals, or offers to your prospects. – Read more

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