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Part of learning how to write effective headlines is learning to get your reader’s attention by using “catchy” subject lines as a part of your email marketing strategy template.

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How to Write Effective Headlines

Get your reader’s attention by using “catchy” subject lines as a part of your email marketing strategy template. This is part of learning how to write effective headlines.

Your email must grab your reader’s attention instantly, or it ends up in their trash. If you have a dull subject line it won’t be read… so be creative. This can be more important than the email itself!

Use subject lines that are “hooks”. Subject lines that are controversial or shock them, make them curious, or “leave them hanging” work well. Examples like “This isn’t happening! Is it?”, “This story didn’t end as I planned”, or “How did I get into this situation?”,  work well.

Believe it or not, most people like to help others. Some good subject lines are variations of “can you help me out?”, or “I can use some help with this…”. Give them a try!

The next time you’re in line at the grocery store and you see the National Enquirer or other “shock” magazines at the checkout, grab a couple. They are MASTERS of headline writing… which do the same job as a Subject Line! Use their headlines as guides, because they’ve spent decades testing, tweaking, and perfecting them.

Mix up the type of subject lines you use as well. Maybe use a “curiosity” subject line one day, a “shocker” the next. “straight-benefit” one the next, a “controversial” one the next, etc etc..

The subject line should give people a reason to read the email. It’s about its only job.

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